Retail Installation

We were commissioned to create the retail branding concept for Italian motorcycle apparel brand Berik for the launch of their flagship store in Hong Kong. The brief focused on the brand essence of VELOCITY and TANGENCY and was brought to life through an integrated creative concept that included hand painted signage, a sculpture installation and display case artwork. The concept was a multi-layered, de-constructionalist approach to the idea of movement and motion. Viewed as a whole, the space was designed to give the impression of an exploded engine – shedding all the parts that it is composed of.