Marketing and PR
Originally born in San Francisco in 1976, BENEFIT has since become one of the fastest growing cosmetics brands in the world with over 2,000 counters in 30 countries. When this “frisky luxury brand” made its first step into the Asia market in 2005, they chose us to handle all aspects of its marketing, PR and creative work.
During that time we’ve developed an increasingly successful creative media strategy, launched more than 50 new products, staged innovative and memorable events for press, customers and bloggers, created collectible premiums and limited editions, launched a blog site and had our eyebrows waxed. As a result of our unique concepts, creative direction and PR initiatives, Benefit receives an average of 45 press hits every month and enjoys phenomenal success and growth across the region.