Benefit’s first ever fragrance collection – Crescent Row – was launched in style by the Stylus Team at an innovative press event at the deluxe boutique hotel, Lanson Place. The presentation of the three fragrance personalities took on a unique and inspiring format with three fictitious boyfriends each describing the personalities of their perfect partners (the fragrances).
There were signature songs for each of the personalities as well as especially created food & drinks tailored around each of them. There was also an exclusive glimpse inside the Crescent Row houses through some creative animation. As a reminder of the day’s events, journalists left with their own Crescent Row ‘dolls house’ to play with, bringing the fragrance concepts to life.