mr bing

branding

Complete branding exercise for an F&B concept that brings Beijing style street food to the western world. Originally based in Hong Kong, the concept is currently operating in New York.

  • Scope
  • Concept Development
  • Design & Art Direction
  • Character Design
  • Typography
  • Interior Application
  • Uniforms
  • Website
  • Photography
  • Collateral
  • Packaging