Brand Launch

Created by Raphael le Masne de Chermont, CEO of Shanghai Tang – the Mandarin Collar Society is an exclusive club that advocates the fight against wearing neck ties and instead promoting the Mandarin collar – the signature of Shanghai Tang’s bespoke tailoring. The members only club was launched in New York, London and Hong Kong with a manifesto, brochure, direct mailers, welcome pack and mini-site. The limited edition hand finished welcome packs featured a Chinese bound hard-backed brochure, member’s card and exclusive logo cuff links. These were distributed to the club’s exclusive membership of internationally prominent businessmen and style leaders – including Olympic medalist Linford Christie, international pianist Yang Yang and renowned chef Pierre Gagnaire.

  • Scope
  • Concept Development
  • Art Direction
  • Design & Layout
  • Packaging Design
  • Illustration
  • Photo Retouching
  • Print Production